California Gov. Gavin Newsom signed legislation requiring social media companies to provide users with a straightforward method to delete their accounts and remove personal data. The law, AB 656, mandates that deletion of an account also triggers the full removal of associated personal information. Newsom’s office described the measure as part of broader efforts to protect consumer privacy.
The bill, authored by Assemblymember Pilar Schiavo (D-Chatsworth), is the first-of-its-kind in the U.S., with other states anticipated to follow. “Your data should be just that — YOURS,” Newsom stated. The legislation aims to address complexities in account deletion processes, which often require users to navigate multiple steps or wait weeks for complete removal.
Assemblymember Schiavo highlighted concerns about social media’s impact on mental health, particularly among young people. She emphasized that the law provides a clear pathway for users to delete accounts and personal data without prolonged obstacles. Critics noted that current systems frequently bury deletion options deep within settings, forcing users to seek external guidance.
The measure builds on prior consumer protection efforts, including AB 2863, which streamlined subscription cancellations, and SB 362, set to allow data broker deletions by 2026. A separate provision requires browsers to implement easy opt-out mechanisms for users, simplifying privacy controls. Policy analysts noted the law’s potential to empower millions of Californians with greater digital autonomy.